pISSN: 2465-7735

프랜차이징저널 (2016)
pp.1~19

Strategy Propositions on Global Franchising with Information Asymmetry

Bae, Gi-Beom

(Chief Consultant & Senior Executive Vice President, Ombudsman Consulting Co. Ltd)

Park, Ju-Young

(Professor, Soongsil University)

 
  글로벌 프랜차이징,정보비대칭,감시,유대,관계특성투자,기업가성향

글로벌 프랜차이징에서의 정보비대칭에 대한 전략적 제안

 
  Global Franchising,Information Asymmetry,Monitoring,Bonding,RSI(relationship specific investment),EOs(entrepreneurial orientations)

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