Convenience stores have been a distribution channel that can generate stable profits even in the economic downturn caused by Corona 19, but in the first quarter of 2023, it showed a low forecast due to the effects of fierce competition among convenience stores and labor cost burden caused by the minimum wage increase. In addition, as prices continue to rise in the low-growth era, it is necessary to target the consumer group who wants to maximize their limited consumption capacity according to the pattern change toward consumers' preference for cost-effective shopping. There is a need for an effective countermeasure. Therefore, in this study, we reviewed the current status of competition in the domestic retail industry, analyzed the convenience store market, and prior studies on the growth factors of franchises and convenience stores, and derived 4 different strategies to promote the growth of the convenience store market. The first is the localization and diversification of convenience stores, and communication with nearby residents is important because they are closer than other retailers, and based on this, it is necessary to expand specialized stores that can meet consumer needs. The second is continuous smooth communication between franchises. Third, it is necessary to expand product diversity, secure customer trust, and promote qualitative growth of franchises through PB product development and quality improvement. Finally, it is an evolution to the online market and future distribution channels. Through this strategy, it is expected that the convenience store will be able to grow through the growth differentiation strategy in the current fierce competition environment and the distribution market showing a declining growth rate.