Strategy Propositions on Global Franchising with Information Asymmetry
Bae, Gi-Beom
(Chief Consultant & Senior Executive Vice President, Ombudsman Consulting Co. Ltd)
Park, Ju-Young
(Professor, Soongsil University)
글로벌 프랜차이징,정보비대칭,감시,유대,관계특성투자,기업가성향
글로벌 프랜차이징에서의 정보비대칭에 대한 전략적 제안
Global Franchising,Information Asymmetry,Monitoring,Bonding,RSI(relationship specific investment),EOs(entrepreneurial orientations)