The purpose of this study is to investigate the franchisee awareness of win-win cooperation or accompanying growth and then, to clarify the impact on intention to cooperate on sustainable from win-win cooperation requirements determine and difference of influence in accordance with the level of opportunistic behavior suppression mechanism Based on approximately 303 surveys of foodservice franchisee in Seoul and metropolitan area. The Results of analysis for research are the following; 1) it is highly aware of the need and importance of win-win cooperation, that it is well cooperating with franchisees. 2) The most needed field of win-win cooperation is a recognition of the support for franchisee from franchisor. 3) The mutually beneficial recognition, interactive communication and system competitiveness affects to the relationship satisfaction and the relationship satisfaction affects intention to cooperate on sustainable trust-mediated. 4) If there is the strong opportunistic behavior suppression mechanism, mutually beneficial recognition and interactive communication influences to relationship satisfaction, otherwise, If weak opportunistic behavior suppression mechanism, only the system competitive affect to relationship satisfaction.