This study was conducted to investigate the effect of review rating and review quantity on the purchase intention of a franchise brand. Previous studies report that purchase intention is greatly affected by review quantity rather than review rating by review users. Therefore, we tried to analyze the influence of review by measuring the attitude of review users in each situation by making various situations according to various review rating and review quantity related to a hamburger franchise brand. On the other hand, there are a number of reasons to support the expectation that the review rating and review quantity, depending on the level of the brand, could affect the purchase intention of the review users differently. Therefore, this study divides the brand level into premium brand and general brand, and tried to understand how the review rating and review quantity affect each purchase intention differently. As a result, review rating had a positive effect on purchase intention, but review quantity did not affect purchase intention. In addition, the impact of review rating and review quantity on purchase intention was different between general and premium brand as expected. For the general brand, the review quantity did not have a meaningful effect on the purchase intention, whereas the review rating had a positive effect on the purchase intention. However, in case of premium brand, the interaction effect between review rating and review quantity was meaningful. Specifically, if the review rating is high, the review quantity does not affect the purchase intention, but if the review rating is low, the purchase intention increases as the review quantity increases.