Legal contractual clauses explicitly create mutual abstract obligations and expectations in trading activities, and the more specific and detailed these provisions, the more assured the continuity of transactions. This study is an empirical analysis of the effect of the franchise contract on the performance of the franchise headquarters and the franchisee through the franchise agreement and the information disclosure document. The independent variables are operating constraint, forced purchase, monitoring, and standardization of business, which are included in the franchise contract. The dependent variables are the sales information of the franchisee and the operating margin information of the franchise headquarters are used. For the analysis of this study, 309 performance model samples of franchise headquarters and 293 models of franchise performance models were refined and used. As a result of the analysis, the operating constraint and forced purchase had a statistically significant positive effect on the financial performance of the franchise headquarters. In the franchise performance model, monitoring and business standardization were positively significant. In summary, the performance of the franchise headquarters or the franchise stores increased as the specificity and details of the restraint contract increased, but the restraints influenced the franchisor and the franchisee differently. Therefore, franchisees should pay attention to these points when signing a franchise agreement. In addition, since excessive contracting may cause conflicts between the headquarters and the franchisees, it is necessary to introduce a cooperative normative clause that can be supplemented in future standard contracts.