According to the resource scare theory, the franchise business type is a business model that grows rapidly in the short term with the capital of others. In addition, if economies of scale are achieved, rapid growth in the franchise is very important as it can increase competitiveness in purchasing and advertising. Therefore, based on the previous research by Castrogiovanni and Justis(2002), this study classifies the determinants of domestic franchise growth into contextual and strategic factors and empirically examines how each of these factors affects the actual franchise growth. To this end, multiple regression analysis was conducted on the effect of industrial growth potential, franchise age, size, start-up cost, initial franchise fee, and growth orientation on the total number of stores, which are the growth variables of the franchise, based on eight years of information published by the Fair Trade Commission. As a result, the industrial growth among the contextual factors and the start-up cost and growth orientation among the strategic factors had a statistically significant effect on the franchise growth. Accordingly, if the industrial growth rate is high, a strategy for strengthening safeguarding to prevent the departure of franchisee rather than expanding the franchisee will be necessary by closely examining the level of competition in the existing industries. In addition, the higher the start-up cost, the higher the franchise's growth potential, while the higher the intangible cost, the lower the franchise growth. To this end, the franchise headquarters needs a strategy that considers and emphasizes the ways to appeal the actual benefits and values o f affiliate fees to the members who wish to join. Lastly, the growth orientation of franchising headquarters has a positive influence on franchise growth, which shows that if there is a high level of franchisee expansion in the past, it tends to continue in the future.