In this paper, we reviewed various issues, especially from the perspective of employment and labor, among the many strategies that the franchise industry, which is responsible for raising competitiveness and protecting proper profits under the government's policies that empathizes on social value, in the smart digital era. It will be said that the development of technology is driving the trend of the times, but the change of consumers is more important to have a practical effect. Looking at the existing untact technologies such as simple payments and kiosks, we believe that the application of smart digital in the future will be very fast. Moreover, various service platforms are already spreading around us. The O2O service platform starts from the commerce area, and is evolving into a life-adhering type such as food(delivery) and vehicle, rental, life helper, moving, real estate, lodging, finance, car wash, parking and laundry. In terms of employment and labor, this change is not a direct employment, but a form of indirect employment connected to the platform, which may prevent the protection of workers. Also, as it has the characteristics of an on-demand economy, it is difficult to say that the quality of employment improves because the income of workers is not constant but fluctuates according to working hours. However, under the flow of social economy called smart digital, which is being selected by consumers, corporate policies are changing in this way. The government is creating a minimum wage increase, including various employment-related regulations, shorter working hours, or late night business restrictions. In the case of an increase in the minimum wage, unlike the original purpose, it can be said that the socially disadvantaged are experiencing more serious side effects. And it is considered that there are many tasks to solve the collective bargaining rights of the franchisees currently in preparation. In connection with this, one can think about the workers employed at franchises. Under the current legal system, the franchise headquarters are indirectly liable for workers employed by franchisees, but there are also some attempts that push the franchise headquarters to have more responsibilities on the workers. From the franchise headquarters' position, the franchisees would be recognized as employers and they can also be required to take direct responsibility for workers hired by franchisees. To expand further, the franchise headquarters should be responsible for those who supply labor through the aforementioned service platform, then they must endure a higher level of labor rigidity than traditional companies. Therefore, realistic and reasonable legal interpretation and application are necessary. In the premise that the franchise industry maintains the current level of business, it is expected that the size of employment will decrease, but it is necessary to devise strategies to improve the quality of employment and increase competitiveness through hiring high-level jobs rather than simple jobs. In addition, the headquarters should create an environment where franchise businesses can work together rather than viewing the changes in the smart digital era as an opportunity only for the profits of the headquarters. Finally, it would be desirable for the government's franchise-related policies to go through the franchise headquarters that can be implemented and controlled in order to have a real effect.